News Summary

The 2025 Natural Products Expo West in Orange County attracted over 64,000 attendees for a dynamic showcase of the latest in the natural foods industry. With around 3,000 booths, the expo highlighted local brands and emerging trends focused on sustainability and health. Notable exhibitors included Good Culture, Orgain, and Tosi, showcasing their innovative products and growth within the sector. The event was a celebration of passion and commitment to a healthier future, placing Orange County at the forefront of the natural foods movement.

Orange County Shines Bright at 2025 Natural Products Expo West!

In the sunny and vibrant city of Orange County, excitement was in the air as the 2025 Natural Products Expo West kicked off in March at the Anaheim Convention Center. Over the course of four days, more than 64,000 attendees came from near and far to experience an incredible showcase of the latest and greatest in the natural foods industry.

This year’s expo was a grand affair, featuring around 3,000 booths filled with tantalizing products and innovative ideas. Among them, a whopping 30% of brands were first-time exhibitors, marking an inspiring trend of growth and enthusiasm in the natural food sector. It’s a true testament to how booming this industry is!

Local Favorites Steal the Show

Orange County was particularly well-represented, with over 125 local firms showcasing their unique offerings. Notable brands like Good Culture, Orgain, Truff Hot Sauce, Positive Beverage, and Sambazon made quite the splash, drawing in crowds eager to try their products. The energy from these exhibitors was contagious, and it was clear that they are genuinely passionate about what they create.

The Trendsetters of Natural Foods

The Expo West served as a significant platform to spotlight the latest trends and innovations within the industry. Exhibitors presented a wide range of exciting categories including protein-packed products, functional beverages, clean beauty solutions, and even women’s health products. Many companies are also putting a strong emphasis on regenerative agriculture and sustainable packaging, showing a real commitment to both consumer health and environmental sustainability.

An impressive highlight of the expo was Tosi, a company co-founded in 2012 by Stefanie Hults and Chelsea Gray, which proudly celebrated its 11th year at the event. Tosi has seen phenomenal growth over the years—boasting a remarkable 300% revenue increase recently. With the appointment of new CEO Kevin Rutherford and a hefty $20 million investment, Tosi aims to double its sales this year. Their products can now be found in a stunning 2,500 retail stores, including popular favorites like Whole Foods and Costco, as well as international markets in Dubai and Hong Kong.

Innovations to Watch

Naturade, has plans to capitalize on the growing popularity of meal replacement products aligned with emerging dietary trends, including those sparked by the drug Ozempic. With CEO Claude Tellis seeking $10 million in funding to expand, the natural foods landscape is certainly buzzing.

In addition, Pulmuone Foods USA is working diligently to raise awareness for its tofu products, riding on the wave of interest in Korean cuisine. The company impressively produces 230,000 units of tofu daily and generated an impressive $325 million in revenue for 2024 while employing 800 workers in the U.S.

Orgain, another local powerhouse, made headlines at the expo with its focus on higher protein items and the launch of a new creatine powder. The brand is making waves with its products being available in over 30,000 retail locations. Following a major investment from Nestlé in 2022, Orgain is currently valued at an astounding $2 billion.

What’s Next?

Stay tuned, because the journey into the realm of natural foods is just beginning, and Orange County is surely a place to keep on your radar!

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