News Summary

SureChoice Underwriters Reciprocal Exchange has launched a new non-admitted business owners policy tailored for California amidst ongoing wildfire challenges. This move comes as many businesses face a shrinking insurance market due to increased wildfire incidents. The new policy covers over 400 business classes across various industries, providing essential options for California business owners. Additionally, the program will extend to other states, reflecting SURE’s commitment to supporting businesses in disaster-prone areas.

San Francisco Welcomes New Business Insurance Solution Amid Rising Wildfire Challenges

In a significant move that’s sure to grab the attention of California business owners, SureChoice Underwriters Reciprocal Exchange, or SURE for short, has just announced the launch of its very first non-admitted business owners policy (BOP) specifically for the Golden State. The timing couldn’t be more crucial, given the increasing frequency of wildfires and the shrinking number of insurance options available for small businesses.

What’s Behind the New Policy?

Californians have seen their fair share of wildfires, and data reveals just how alarming the situation has become. In 2025 alone, there were a whopping 6,078 wildfires that scorched approximately 977,923 acres, surpassing the state’s typical five-year average. This alarming trend has led many businesses to scramble for reliable insurance coverage in a market that seems to be narrowing.

SURE is stepping in at just the right moment, aiming to not only fill the void left by other insurers but also to reinforce its commitment to the California market. This BOP program is their third offering this year, building on their dwelling fire and surplus lines homeowners coverage. It’s clear that SURE is serious about supporting California’s business community.

A Comprehensive Solution for Various Industries

The beauty of the new BOP program lies in its accessibility and breadth. It covers over 400 business classes that span eight different industries—meaning it’s likely to cater to a wide audience. From restaurants to offices, wholesale to habitation, and everything in between including retail, service, and artisan contractors, this program has the potential to meet the diverse needs of California businesses.

Support for Agents and Producers

Moreover, this launch is being heralded as an opportunity for insurance producers to grow their book of business. The collaboration between SURE and its partners indicates a strong push towards innovation and service enhancement within the insurance sector. The partnership promises to deliver tailored solutions that help producers address their clients’ unique needs effectively.

Beyond California

It’s worth noting that this new BOP isn’t just a California-exclusive offering. SURE’s program will also be available in other states, including Texas, Louisiana, Florida, North Carolina, and South Carolina. This expands the reach and reflects SURE’s ambition to provide comprehensive insurance solutions across many disaster-prone areas.

The Value of Membership and Financial Stability

SURE is not just any insurance company; it is a member-owned organization founded in 2021, focusing on delivering excellent coverage—especially for coastal properties. With over 300,000 policyholders and more than $970 million in in-force premium, SURE has showcased its capacity to withstand market challenges. Its rating of A, Exceptional by Demotech, Inc. further cements its reputation as a trusted partner for insurance needs.

The Bigger Picture: Challenges Facing Insurance in California

While SURE provides a beacon of hope for businesses seeking coverage, the broader landscape in California is still concerning. The FAIR Plan, which serves individuals unable to find private insurance, is feeling the strain, particularly after the numerous wildfire claims it has had to manage. A request for $1 billion in additional funding highlights the ongoing struggles in insuring properties that face catastrophic risks.

Conclusion

With so much at stake, the launch of SURE’s BOP program can be seen as a timely and necessary step in aiding California business owners. As they navigate the complexity of insurance needs against the backdrop of wildfire threats, having robust, accessible options is essential for their survival.

San Francisco Introduces New Business Insurance Policy